As a brand new gym, ACTAS engaged The Modern Creative to assist with designing signage that would be both functional and attractive, while reinforcing the brand and creating a better experience for members. The gym was a new fitout, so we were essentially working with a blank slate. ACTAS required a range of signage solutions – from increasing privacy with frosted film and printed window film, to wayfinding and directional signage that would make navigating the gym easier for members.
After a complete on-site assessment to ascertain the requirements, we worked with the client to understand how those requirements could sync with the gym’s new brand
identity. Our experienced team collaborated to choose the perfect materials and design techniques to help the client achieve their vision. Working with specialist tools, including 3D software, we were able to virtually construct each design element and get a feel for how it would work within the space, prior to printing and installation.
The result was a strong, dynamic presence that reinforced the client’s brand and motivated their members. The location is easier to navigate and fun to explore, with designated areas for privacy. It also encompasses a young, contemporary character which sets the gym apart from its competitors.
On completion, we delivered:
Printed Window Film
Wayfinding & Directional Signage
Large format printed fabric banners